Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ is being used online. Personally Identifiable Information is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

Who We Are

SMR Fire & Security are Hull-based specialists in a wide range of fire, CCTV and security systems for home, commercial & industrial sectors. Our web address is:

What information do we collect and how do we use it?

We collect personal information from you when you fill out the contact form(s) on our website. The contact form(s) on our website ask that you enter your name, email address, phone number and other details which help us deal with your enquiry. We also collect some technical data (such as your IP address) when you submit a contact form on our website. Personal information that you submit to us through a contact form is processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website/business and communications with users.

We may process usage data about how you use our website and services. This usage data may include your IP address, browser type and version, general geographical location, device and operating system, referral source, length of visit and page views, as well as information about the timing, frequency and pattern of your usage. The source of the usage data is our analytics tracking system. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Only a limited number of persons who have special access rights are able to access this information, and are required to keep the information confidential.

How long do we retain your data?

Data submitted via the contact form(s) on our website is stored electronically for an indefinite period of time. This data is stored in various places including the website server which is managed by 34SP, email servers and backup files.

What rights do you have over your data?

If you have submitted a contact form on this website you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Your principal rights under data protection law are:

  • the right to access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to object to processing;
  • the right to data portability;
  • the right to complain to a supervisory authority; and
  • the right to withdraw consent.

Do we use ‘cookies’?

Yes. Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the website’s or service provider’s systems to recognize your browser and capture and remember certain information.

We use cookies to help us compile aggregate data about website traffic and website interaction so that we can offer better website experiences and tools in the future.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since every browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some of the features that make your website experience more efficient may not function properly.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our website policies, or protect ours or others’ rights, property or safety.

Third-party links

Occasionally, at our discretion, we may include third-party links on our website. These third-party websites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked websites. Nonetheless, we seek to protect the integrity of our website and welcome any feedback about these websites.

Contact Us

If you have any queries regarding this privacy policy or the Personally Identifiable Information we have collected from you or would like this information erasing from our records, you may contact us using the information below.

Tel: 01482 680118

Email: [email protected]

Write to us:
SMR Fire & Security
Unit 5, Tom Thumb Industrial Estate
English Street
East Yorkshire

We may update this policy from time to time by publishing a new version on our website. This privacy policy was last edited on 9th March 2021. You should check this page periodically to ensure you are aware of, and happy with, any changes to this policy.